How it Works
For the Business-to-Business marketer, the success of your channel partners is critical and supplying them with marketing products to support their efforts can help ensure their success. In a crowded marketplace and with dealers who can sell any product, not just yours, how do you give your message the most effective voice? AG OnDemand™ works with B2B marketers to manage the full supply chain for the production and delivery of marketing collateral from the catalog production, to digital assets, virtual publications, internet messaging and fulfillment and distribution. And because the dealer network plays such an important role in the success of your business, we have a solution for on-line dealer marketing programs to ensure brand loyalty and consistent messaging to the ultimate buyer. Supply chain management from end to end, a winning strategy for successful marketing!

AG OnDemand™ B2B programs are designed to provide:

• Supply chain consolidation
• End to end management of products and services provided
• Digital asset management
• Catalog production solutions
• Automated price list programming
• Virtual catalogs, spec sheets and integration with corporate website
• Automated, on-line custom marketing programs for dealers
• Management and dispersement of dealer co-op funds through online site
• Automated,collaborative proofing process – from creative through production
• Volume incentives
• Scheduling preference for printing what is needed and when, rather than printing large volumes and storing for months
• Augmentation of creative and production staff during peak periods


All using state of the art, web-based technology tools and all in-house at AG’s centrally located facility in Cleveland, Ohio.

Some of the benefits of the AG OnDemand™ B2B program include:

• Reduction of creative and administrative costs
• Cost savings for paper and production
• Improved brand loyalty and higher sales for dealers
• Reduction of cycle time and improved workflow
• Lower distribution, warehousing and fulfillment costs
• Better cashflow management
• Higher participation in co-op advertising with easy to use on-line system
• Improved database management for dealer profiles, pricing and order history.
• Data can easily be tied to dealer sales for future marketing decisions




 

 

 




Creative and production team receive support and improved workflow during peak periods when deadlines are critical. Dealers are supported with branded marketing materials that can be customized for their store in their market allowing them to move inventory and sell more of your product versus your competitors’. Data collection and reporting are made easy with online dashboard and database profiles completed by the dealers themselves. Print runs are spaced out over the marketing period so fewer copies have to be warehoused and stored, marketer keeps cash until catalogs are needed.

See Below to download case studies of current AG OnDemand™ B2B customers. Want more information and a complete ROI analysis to show how AG OnDemand™ can help your company?

Click here now!

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How it Works
franchise case study
End-to-End Marketing Supply Chain Management

In a crowded marketplace, increasing sales and loyalty comes through multi-channel marketing. AG OnDemand™ worked with a major manufacturer to build a system that served as a platform for those marketing efforts, maximizing the benefits of the traditional print and the innovative virtual worlds. Click here and learn how AG OnDemand™ B2B took this manufacturer to the next level.